Anne-Laure Le Cunff: Stop Setting Rigid Goals. Run Tiny Experiments Instead.

Most goals fail the same way. You pick an outcome you can't fully control, the scoreboard doesn't move fast enough, and you quit.

Anne-Laure Le Cunff, a neuroscience researcher and the founder of Ness Labs, offers a sharper tool in Tiny Experiments. Her format: I will do this specific action, this many times, for this long. Then review the data and decide, keep, tweak, or kill.

Notice what that changes. The commitment is to the action, not the outcome. You can't control whether this quarter produces three closings. You can control whether you make contact with 15 people a day for 30 working days. One is a wish. The other is an experiment that produces data no matter what happens.

This is how operators actually grow. Small business owners and agents who improve every quarter aren't setting bigger goals; they're running more experiments per quarter and killing the losers faster. A tiny experiment fits inside one 90-minute block a day, which means the test is cheap and the feedback is fast.

Pick one this week. One action, one number, one deadline. Run it like a scientist, not a gambler.

Originally published by Anne-Laure Le Cunff at Ness Labs. Read more here: https://nesslabs.com/book