Daniel Pink: Time of Day Swings Your Performance Up to 20%

Daniel Pink's research on timing found the time of day can account for up to a 20% swing in performance on cognitive tasks. Most people move through the same arc every day: a peak in the morning, a trough midday, a recovery late in the afternoon. The mistake is treating every hour as interchangeable. It is not. Match the task to the window: analytical work at your peak, low-stakes admin in the trough, creative and brainstorming work on the rebound. For a real estate agent, that means run negotiations and prospecting when you are sharp, not at 2 p.m. when your brain has already clocked out. Originally published by Daniel Pink at CNBC. Read the full piece here: https://www.cnbc.com/2018/04/30/daniel-pink-how-to-time-your-day-for-peak-performance