Seth Godin: Your Focus Isn't As Free As You Think

Seth Godin makes an uncomfortable point: the things you watch, read, and scroll in your "free" time aren't really free choices. Powerful, well-paid people and systems are working to capture your attention and bend it toward what benefits them, not you.\n\nHis fix isn't a one-time reset — it's a practice. Change your external inputs: the people you interact with, the media you consume, the feeds you allow in. Then change the internal stories you rehearse on a loop. Both shape your attitude, and soon your reality.\n\nEvery agent who claims they "don't have time to prospect" should read this twice. Your focus is a business asset. Guard it like one.\n\nOriginally published by Seth Godin at Seth's Blog. Read the full piece here: https://seths.blog/2026/03/freedom-of-focus/